Employee Engagement Initiative
Communications planning, writing, and design

I developed the communications plan to promote an employee engagement initiative, the Singer Back-to-School Photo Showcase.

Employees were encouraged to submit photos of their child or loved ones on their first day of school. Submissions were displayed on the TV screens across our locations, and a PDF of all submissions was also sent to employees.

In addition to the communications plan, I created all written and visual communications for the campaign. Overall, the initiative was a success, with over 80 submissions and 90% of divisions participating.