Native Voices
Event marketing strategy, branding, and photography

Working with the client, the Cultural Center Collaborative at Rutgers University–New Brunswick, I developed the marketing strategy for their annual Native American Heritage Month event called Native Voices. We used a variety of tactics to achieve the 250-person attendance goal, including print, email, social media, and other important university advertising outlets. I created the visual branding for the event with the assistance of my graphic design intern and coordinated the live social media and photography coverage for the event with the assistance of my social media intern and two photography interns.