Processing the 2020 U.S. Election
Event planning, event marketing, branding, and design

I sat on the planning committee for the Processing the 2020 U.S. Election, a virtual event hosted by Rutgers University–New Brunswick and Princeton University. The event focused on wellness, positive healing strategies, and social justice work. It featured keynote speaker and former Green Party Presidential candidate, Rosa Alicia Clemente. I managed all aspects of the marketing the event, including:

· Developing and implementing a communications plan
· Copywriting for web, social media, and newsletters
· Webpage development
· Branding
· Graphics toolkit
· Social media strategy and scheduling
· Sharing event details to university media outlets
· Campus partner outreach
· Post-event outcomes report

Overall, we surpassed our attendance goals, my client was happy with the results, and the event received positive attention from university officials.