@rwjuh_hamilton
Social media management

During my tenure as Communications Specialist with Robert Wood Johnson Barnabas Health, I managed the Instagram, Facebook, LinkedIn, and Twitter accounts for our Hamilton, New Jersey location. I developed and executed social media strategy, which included a number of tactics, such as developing a monthly content calendar, incorporating more videos and reels, back-end tagging, and implementing a new engagement protocol. I wrote all copy and produced all creative content.

In one year, my efforts resulted in substantial growth in key metrics such as followers, reach, and engagement rate. Compared to the previous year, we:

• Increased new fans and followers across all platforms by 34.2%

• Increased page and profile reach across all platforms by 222%

• Increased engagement rate across all platforms by 207%

All posts were scheduled using Hootsuite. Also using Hootsuite, I developed monthly reports to demonstrate our progress to the executive leadership team.