Virtual First-Year Experience Program
Creative direction, branding and video

In the first academic semester during COVID-19, Rutgers University–New Brunswick's Residence Life office launched the Virtual First-Year Experience Program. The goal of the program was to create a sense of community for first-year students who would otherwise be living on campus. I provided creative direction for all assets including all graphics and the promotional video, as well as oversight of the graphic design intern and video intern assisting with the project. Overall, we received 1,777 total applications, 634 video views, and the campaign was awarded second place in the Association of College and University Housing Officers – International (ACHUHO-I) Business Operations Marketing Showcase.